Google Allo vs Skype vs FaceTime: Competitive Analysis

Text chatting over internet has been around for nearly two decades and video calling for one. But, the truth is that these services weren’t as exciting as they are today. All of us now have smartphones and advanced data coverage. This allows us to stay connected with friends and family at all times.

There are plenty of applications that can be used to make video calls or send text messages. We can also make voice calls and send voice messages, pictures, videos, and files using the apps today.

With so many apps to pick from, it is easy to get confused. Here is the quick comparison between the three popular messaging services – Google Allo, Skype, and FaceTime.

Features and Functionalities

Google Allo is a messaging application but it is quite different from the others. Google has incorporated a number of AI features that make this app a completely different ballgame altogether. It has a ‘smart reply’ function that suggests automatic replies to the last message. It uses the machine learning technology created by Google. This app also observes the user behaviour to provide the responses accordingly.

Skype is more of a conventional messaging app with multi-functionalities. You can use skype to make video calls and voice calls and send text messages, pictures, videos, audio, and other files. So, in a way, it is a complete package in itself.

FaceTime, is available only the users of the Apple devices (iOS and OSX). It focuses principally on video calling. It is a very basic video calling app with a very simple user interface. However, it is still a craze among the Apple users.

Platform availability

Google Allo is a multi-platform app available on Android and iOS devices.

As already mentioned, FaceTime is only for the iOS and OSX users. It is an ‘Apple-only’ product.

Skype is the cross-platform app in the truest sense. It can be used on the Android, iOS, Mac, Windows PC, and Windows mobile platforms.


FaceTime is an extremely popular app among the users of iOS and OSX devices. But, Apple hasn’t launched Facetime for Android yet so Android users will be disappointed here.

Popularity of Skype can be judged from the fact that voice and video calling once were synonymised with ‘Skype’.

Google Allo, on the other hand, is the least used and least popular among the three.

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